Why Google +1 is Irrelevant

September 14th, 2011

Google’s latest attempt at getting users involved in its search rankings has SEO experts in a frenzy. This year Google has implemented updates that focus on content and other basics of SEO, but Google +1 is a little different. Google +1 is Google’s latest attempt at incorporating a social aspect of its popular Google Search. I suspect this is in response to the gaming of Google’s Algo with massive backlink strategies and content farms and the fact that social sites are becoming so popular. Last year Facebook overtook Google as the most visited site on the internet. Facebook has since teamed up with Bing in what appears to be an attempt to overthrow Google’s search and web dominance completely.

This isn’t Google’s first attempt at trying to get users to interact with the Google search. There’s no need to harp on Google’s previous failed attempts, but it’s worth mentioning that they’ve tried this before and it didn’t work. The problem with the previous attempts was getting users to actually participate. I think its possible that Google’s arrogance gets in the way of its progress. When you put a bunch of brilliant nerds in a room and ask them to plan out web domination they’re going to think like nerds! That’s what they are! So, Google, you can’t just add a social feature into the search and expect everyone to participate. First of all, Google controls about 55% of searchers on the web. That’s quite a dominant figure overall, but it also means that nearly 1/2 of the population isn’t going to be participating in Google +1. If we are extremely generous to Google we might estimate that 30% of its users are interested in Google +1 and use it regularly and effectively. This leaves us with a mere 16.5% of the population helping Google with its new social experiment. If we were able to ignore the assumed characteristics of these web searchers participating in Google’s +1 program it might be useful information for Google to extrapolate and factor into rankings of pages that participants “like” with the Google +1. After all, it’s obvious what Google wants to do – have its users tell it what sites are best instead of relying on algos that can be gamed. However, we can’t ignore the fact that the characteristics of these users involved with Google +1 are most likely tech-savvy, young, intellectual types. You might argue, “Well, what better people should be telling us what sites are relevant?” My rebuttal: if we only take the opinion of computer nerds into account the rankings will be severely flawed. We will end up with Harry Potter, Lord of The Ring, World of Warcraft, and Star Trek on every result for every keyword imaginable. Abandoning the opinion of “regular people” in favor of tech savvy searchers only gives Google one aspect of what searchers want – relevant results. Because there is little data coming from only a specific demographic of searchers (nerds), Google +1 is irrelevant at this time.

I can’t blame Google for trying. It’s a beautiful concept in theory and I want it to work. Unfortunately, it just doesn’t work in the wild until Google can convince everyone to participate.

Review of L’Auberge de Sedona Hotel

July 12th, 2011

I live in Phoenix, AZ and I wanted to spend a weekend in Sedona to do some hiking and relaxing.  I got on Expedia.com and looked around for a nice hotel and a good deal.  The L’Auberge impressed me with the reasonable price and the pictures of the seating by the water.   My impression of the hotel from the pictures was that it looked serene and classy.

Here’s a tip to get a discount on the room rate that I discovered by accident!  Call the hotel directly and ask about the room availability and rates.  Often they won’t have the cheapest rate available.   When I looked at Expedia.com the cheapest rate was $179.   Tell them you saw a price for $179 on Expedia.  The lady on the phone offered me a $25 discount on my room rate!  :-)   I still paid a little over $200 per night, but I like to save $25 if I can.

One of the nice things about the hotel is that there is a no tipping policy.   They charge you $25 a day to cover all tips for the valet, concierge, turn down service, etc.  They employees simply won’t take your tips if you try to tip them, so don’t bother.  You’ve already paid for it.   However, you can tip for Spa, Bar, and Food Services.

Upon arrival at the hotel you will be greeted and seated with the personal attention you might expect from such a nice hotel.  We were there for hiking and many of the staff knew the best places.  We got several recommendations with maps, descriptions, personal experiences, and a wealth of knowledge about our activity.  It was really nice to see such enthusiasm.    We took the advice of the staff and had a great time hiking.

In July of 2011 the pool was not open.  They were doing construction still.   They do have a pool you can visit up the hill (within walking distance), but its painfully obvious that it isn’t part of The L’Auberge Hotel.   Two weeks from the date of this post The L’Auberge will be opening their pool.  I’m certain it will be as classy as the rest of the Resort.    However, if you visit before the L’Auberge pool is open – skip the pool part. haha.

Our stay was on Saturday night and Sunday night.  We purchased a room in one of the lodges.  Though these are the cheapest rooms, they’re quite large and feature large bathrooms and a nice outside patio.   Compared to other hotels I’ve been in while staying in Sedona – these are by far the nicest.   Overall the staff is extremely helpful.  They go out of their way to treat you like royalty.

The restaurant is good.  The food is interesting and the chef knows his stuff.  I’d recommend you venture out to other dining establishments though – The Barking Frog is one I’d recommend.

To be honest, we did have a problem with The L’Auberge Hotel.  Getting into the specifics of the issue would cause harm to their reputation and, because the situation was handled so incredibly well, I don’t think mentioning the exact issue is pertinent.  Also, I know how many freeloaders are out there and if I put the exact issue on the internet The L’Auberge Hotel could suffer fraudulent claims by freeloaders.  The problem we had is something I consider to be a major issue if you’re staying at any hotel.  I reported the issue as soon as I discovered it and the staff at The L’Auberge handled it promptly and professionally.  In fact, they upgraded our room to an AMAZING cottage while they did an internal investigation of the problem.  They did have to keep the results of everything confidential, so I’m not sure what happened in the end.  What I am sure of is that I got an amazing room upgrade and the problem was handled, in my opinion, the best of their ability.   I am a business owner and I know that when a customer has a complaint it is an opportunity for the business to gain that customer for life.  This is what The L’Auberge did – they took a bad situation and turned it into an amazing situation for the customer (me).   Someone there knows how to keep customers and the procedures in place are a recipe for success.  I think specifically mentioning Scott Lopez is of note because he was incredibly helpful.  I feel like he was the person that turned the situation from bad to good.

This wasn’t my first trip to Sedona.  In fact, I’ve stayed at other hotels including Poco Diablo and King’s Ransom.   Frankly, the L’Auberge is in a league of its own and considering the price vs. the other hotels in Sedona it’s really a great value.   If you’re going to visit Sedona, Arizona – especially if you’re an international traveler –  The L’Auberge should be considered.  It is a bit more pricey than some of the hotels in Sedona, but its worth it!

The Advantages of LED Lights with Hydroponics

April 2nd, 2011

There are many advantages and benefits of using LED lights with your hydroponic system as opposed to standard lights.  Some of the most obvious reasons you might want to switch to LED lighting is that the lights are much cooler and save on electricity. Every LED light operates much cooler and allow you to use as much light as you like without overheating your plants.  LED lights also outlast HID or standard bulbs because they rarely burn out.  When LED lights first hit the market, they weren’t powerful enough to be used with hydroponic systems, but the technology has been improved over the years and LED lights are clearly the way to go.

Though using LED lights might be more costly than standard lighting, you can cut your costs over time with a lower electricity bill and less ventilation headaches.

There are many light sources out there designed for hydroponic use and some of the most popular are the Digilux Lights. These hydroponic lights are made to be used with digital ballasts for ultimate control of your lighting. These are not LED lights, but they’re high-quality and very popular – probably some of the most popular lights on the market today.

Consider switching to LED lights for your hydroponic system if you’re a person that likes growing indoors and appreciates the benefits of lower electricty, less heat, and long-lasting lighting for your plants.